You will appreciate that this no fluff, no filler, jam-packed report comes fully loaded with easy-to-understand, easy-to-do best practices that any business can use to start benefiting from using Google Ads.
This 18-page, 5,000+ word report covers the follow:
• Create a Budget
• Establish Well-Defined Goals
• Focus on Your Copy
• Test, Test, and then Test Again
• Review Your Bids Often
• Make Sure Keywords are Relevant
• Consider Whether Display Network Ads are For You
• Match an Ad to the Right Landing Page
• Target Ads to Users in Your Funnel
• Determine How Many Campaigns to Run
• Create Ad Groups
• Know How You Want to Organize Ad Groups
• Know How Many Ad Groups Per Campaign You Should Have
• Know How Many Keywords to Include in an Ad Group
• Think of Your Ads as the “Face” of Your Business
• Include Great Calls to Action
• Optimize Your Ads for Natural Language Search
• Tweak Your Ads for Mobile and Native
• Use Your Ad to Evoke Emotion
• Use Negative Keywords in Your Ads
• Use Auto-Apply Recommendations
• Understand Responsive Search Ads
• Understand Dynamic Search Ads
• Use Broad Match Keywords
• Use Smart Bidding
• Consider Targeting Different Countries
• Determine the Length of Your Conversion Funnel
• Determine if the Bid for Your Products or Services is Too High
• Utilize Customer Match
• Remove Duplicate Keywords