When I started in business, I always wanted to write a book but didn’t know how. I went into deep research and figured it all out… and it took forever!
I discovered that the traditional publishing model is antiquated and outdated. And frankly a waste of time.
Especially with the advent and ease of on-demand publishing (aka self-publishing).
Why would anyone want to go through the exhausting process of using a traditional publisher when there is a much easier and better way.
And to top it all off, I realized pretty quickly that 99% of authors don’t make squat for money!
In fact, most lose money because they have a garage full of books they were forced to buy by the publishing company. What!?!
Then one day I was on a marketing webinar and the host said something that changed everything. He described the concept of: one-problem, one-solution.
The concept is to NOT overwhelm the reader with 250+ pages of fluff and filler that they have to weed through to get to the good stuff.
Instead, why not focus on one-problem and provide them one-solution so they can actually get the help they need.
While he was talking about online lead-generation reports I thought, why not create print books using the same concept.
At that moment, Credibility Books were born.
But I took it a step further.
The key to Credibility Book success is NOT to focus on making money from book sales but to position yourself as the go-to expert in your marketplace allowing you to sell your high-ticket back end offer.
Meaning, don't worry about making money on the sale of your book but rather use your book to sell more of your core offer – what you do best.
And that’s how you’ll use your new Credibility Book to grow your income!
Now, I know what you’re thinking.
This sounds great but how do I know it will work for me.
If you're a coach, consultant, expert, thought leader or service professional (like a financial planner, CPA, attorney, real estate agent) having your own Credibility Book will work for you!
Think of it this way.
Let’s say you're a marketing consultant who helps businesses generate leads using Pay-Per-Click Advertising.
You randomly meet with someone who tells you they need more leads, but they don’t know much about PPC and how to use it to get more leads and customers.
You then hand that person your Credibility Book - with your name on it - that answers all of their questions and even questions they didn't know to ask on how using PPC will generate all the leads they can handle.
Can you see how powerful that is?
You literally wrote the book on the subject that you're an expert in.
Of course, they will view you as the authority when it comes time to hiring someone to run and manage their PPC ads to help grow their business.
Which leaves us here…
